EXAMPLES OF LOGOS HOW TO

While you might think it’s a bit shady to use ethos in advertising in an effort to get us to buy ever more things, even famous political figures regularly use the rhetorical effect. Can you honestly say you don’t own a single piece of clothing or footwear without a Nike swoop on it? Other Examples of Ethos in Famous Speeches There’s a reason athletics companies like Nike and Adidas spend upwards of 10% on marketing, nearly double the rate of most industries. Now you think of fast runners, skilled soccer players, and lightning-fast shoes. It’s using ethos to grant authority to a bland name like Adidas, which at some point decades ago would’ve meant nothing to you if you’ve heard of it. That’s why you always see top-of-their-game athletes representing famous sports brands. We’d associate an out-of-shape, large, angry, fake-tanned man with Nike’s product, and rightfully think the shoes are meant for old fat people. Would Nike hire Donald Trump to represent its latest version of running shoes? Probably not. When companies hire famous people with enormously strong brands to associate themselves with their brand, we consumers unconsciously tie their values together. Examples of Ethos in AdvertisingĮver wonder why LeBron James gets multi-million dollar advertising contracts? Or why after politicians retire they get enormous fees to do short speeches at events? It’s simply due to the power of ethos. Used strategically, it can also be a method for engaging with people and presenting yourself as someone others can rely on and trust. We use it when making friends and building trust in business relationships. For voters, ethos displays itself as the words that truly connect with them and demonstrate their leader’s trustworthiness and credibility.īut ethos can also be seen in everyday life. In politics, it’s used in speaking to the public and conveying a message and beliefs in a way that resonates.

And when done right, it can be incredibly effective. Some people, such as marketers and speech writers, even think of ethos as an art form that requires careful consideration and thought. It’s a fantastically convincing way to help urge others to trust you and your brand. We can often find aspects of ethos in marketing and advertising all around us. Essentially, ethos is about the presentation of your integrity and credibility. It’s a way of conveying your character and personality through the words you use, the actions you take, and the way you present yourself. It’s an important part of our identity and how we interact with others, even when we’re unaware of our methods.Īt its core, ethos is all about trust. It’s the way we communicate and share our beliefs, values, and attitudes with the world. Also known as appealing to logic.Įthos is something we all know and understand, even if we don’t realize it. Logos: Using facts and logic to make a persuasive argument.Pathos: Connecting with your audience’s emotions and creating a strong emotional response.Ethos: Establishing trust and credibility with your audience.Let’s jump in, shall we? The Rhetorical Triangle: Ethos, Pathos, and Logos

EXAMPLES OF LOGOS HOW TO

This article explores the entirety of the three rhetorical appeals, what they are, examples of them in use, and how to work on creating your own. He expanded upon how useful the rhetorical devices could be when attempting to win over an audience, no matter what form of artistic expression they were consuming the message. One of the greatest philosophers of all time, Aristotle, first identified the rhetorical triangle of ethos, pathos, and logos. The answer, in many cases, lies in how well the author of the speech or writing is able to use persuasion and rhetorical analysis. Have you ever wondered why people do crazy things you don’t agree with? Or ponder why certain figures are renowned throughout history as being great orators and speech givers? Why do we value some authors’ writing over others, even if the content is equally informative?

“If one doesn’t value logic, what logical argument would you invoke to prove they should value logic?” – Sam Harris

Examples of logos